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The club was founded in
a café in Sund, a suburb to the south of the city centre. This part
of Örnsköldsvik is heavily influenced by the pulp mill started in
the early 20th century, which still exists to this day. The mill was
then owned by the Mo & Domsjö ("MoDo") Aktiebolag, a company known
for its interest in promoting cultural and sporting activities in
the communities they had mills.
new club, under the name of "Alfredshems Idrottsklubb", was no
exception to this rule and immediately received support from MoDo
and the Kempe family who held the majority of shares in the company up until the 1990s.
Alfredshem's initial sporting activities included Soccer, Cross
Country-Skiing and Track & Field. The first team winter game played
by Alfredshem was Bandy - a game played with curved sticks and a
small ball on a large ice surface, which has a lot of similarities
with Soccer when it comes to the rules of the game. This is no
coincidence, as Bandy originates from the marshy Fenlands region in
England, home of Soccer.
Hockey was introduced in Örnsköldsvik in January 1938 and
immediately was a huge hit, starting from the first game between
Örnsköldsviks SK and Alfredshems IK. The main benefits cited being
the smaller ice surface, a more physical and entertaining game and
also the fact that the National Bandy Association of Sweden were
reluctant towards accepting teams from northern Sweden into the
national league system.
growth of popularity for hockey was halted by World War II, but
during this dark period a teenager named Carlabel "Kabben" Berglund
made his first team debut for Alfredshem. "Kabben" fell in love with
the game, took coaching classes in Stockholm, became a role model
for the team, was named first team coach (a position he held for 22
seasons), started a hockey school for youngsters, was chairman of
the club, wrote a weekly column in the local newspaper concerning
all things hockey and was named assistant coach of the Swedish
national team - "Tre Kronor".
is a huge number of people that has to get credit for MODO's
position of today, but it is hard to imagine that MODO would have
seen the same amount of success on the national level, nor the NHL
professionals with their Hart and Art Ross Trophies without the work
and passion of "Kabben".
increased amount of training and more sophisticated training methods
of "Kabben" gradually improved the performance of Alfredshem and
produced more skilled players. In the mid-1950s Alfredshem assumed
the position as the best team in the province of Ångermanland, after
finally overcoming their nemesis in both Bandy and Hockey - IFK
Nyland from the southern parts of the province.
1958 Alfredshem finally reached the highest league tier in Sweden
and a new (still outdoor) arena for 8,400 standing spectators was
built in the Hörnett area. Alfredshem initially had a hard time to
establish themselves at this level and were relegated two times.
Moving on to the 1960s, Alfredshem managed to get a firm grip in
the highest league tier and in 1963 a rational but yet drastic move was made
to change the name of the team to MoDo AIK (should be read as
Allmänna Idrottsklubb = General Sports Club). It might sound cynical
to an outsider, but pondering the close-knit history of the club and
the company it was really not such a drastic move. Take into context
some other teams named after companies or places of work with a high
level of importance in their communities, such as Arsenal FC, PSV
Eindhoven, Bayer Leverkusen or even the Green Bay Packers of the NFL.
1964, the outdoor Kempevallen rink was converted to the indoor
Kempehallen arena, with a capacity of 10,000 standing fans.
1960s was a golden age for hockey in Örnsköldsvik, lots of talents
made their way to the first team of MoDo and the national team of
Sweden. If the NHL would have consisted of more than just six teams
in this decade, you would surely have seen some of them in the NHL,
but names such as Nils Johansson, Håkan Nygren, Björn Palmqvist, Ulf
Thorstensson, Anders Nordin, Gunnar Bäckman among others would
remain as hidden gems for the Swedish audience only.
AIK won the northern conference in the highest league tier two times
during the 1960s and finished as runners-up three times, but when
it was time for the playoffs - nothing seemed to work out. Not until
the 1969-70 season, with an aging team and the young super-talent
Anders Hedberg did MoDo find some sort of success in the playoffs
with a third-place overall finish.
1970s saw "Kabben" leave his position as first team coach and a
couple of lack-lustre seasons. Slowly, MoDo gathered momentum under
coaches Lennart Höglander and Lars Öhman. New stars as the Gradin
brothers, Kabben's own son Bo Berglund and Per Lundqvist made it to
the first team and established themselves as national stars. Some
great signings such as Anders Kallur and Tomas Jonsson added to a
MoDo that had an amazing offensive firepower, but lacked in
was not until legendary Swedish Coach Tommy Sandlin arrived from
Brynäs in 1977 that all of the pieces in the puzzle came together.
Sandlin worked with high amounts of training and a strict defensive
coordination scheme, as well as nurturing the offensive talents that
were already in place. It all culminated in the glorious 1978-79
season, where MoDo both won the regular season in convincing style,
as well as their first national championship, securing it with a
memorable 8-3-win over Djurgården in the final game.
1980s must have come as a huge disappointment to the loyal fans who
had seen gold for the first time in 1979. MoDo lost players to clubs
with greater financial strength in the southern parts of Sweden,
were relegated in 1984 (but quickly bounced back) and just reached
the playoffs two times during the decade.
Coming from a small town in northern Sweden, Chairman Tore Erkén saw
no other way out than to provide more resources to the youth scheme
and reviving Kabben's methods of producing a team for the highest
league tier. During this hard period, the hockey section of MoDo was
divided from the rest of the club and duly changed its name to MoDo
Hockeyklubb. Generally referred to as just MoDo Hockey or MoDo.
guidance of leaders such as Anders Melinder and Sture Andersson MoDo
saw a revival for the youth scheme and players such as Peter
Forsberg, Markus Näslund, Niklas Sundström, Magnus Wernblom, Mattias
Timander, Andreas Salomonsson, Per Svartvadet, Hans Jonsson, Samuel
Påhlsson, Henrik Sedin, Daniel Sedin and many, many more made their
way to games in the Elite League with MoDo.
amazing playoff-run in the 1993-94 season, where MoDo came just one
game short of winning the Swedish Championship again, was emblematic
of the new MoDo. Spectacular, high-scoring hockey and no respect of
the names of the opponents what so ever.
the 1994 playoff-run was pure joy, it was a different story in
1998-99. After dominating the regular season and coming just one
game short of winning the championship again, MoDo lost in the final
game at home in Kempehallen to Brynäs.
reaching (and losing) two more finals in 2000 and 2002, MODO (which
by now had stopped using lower cases in the team name) lost their
number one sponsor since the 1920s, when the last remnants of the
Mo & Domsjö company were sold to foreign interests. The finances of
the club were heavily burdened by this drop in revenues and MODO
desperately sought a way out of this downward spiral.
2004, MODO presented a plan for a new arena in downtown
Örnsköldsvik, which would mean increased seating capacity, better
access by road and public communications, as well as a higher
revenue potential in general.
inaugural season was spectacular, with a 64% rise in attendance,
nice offensive hockey with former NHL'er Niklas Sundström and a
glorious playoff-run, with the second Swedish Championship won on
April 14th, 2007.
last few seasons has been a tough time for MODO and our fans, but
no-one can deny that we have a tradition and the infrastructure to
keep producing great players and pushing for national and
international glory. We just have to keep using our old success
factors and be able to implement new ones as well.
Hopefully, you will be there - supporting us.
*The club was founded on March 27, 1921 in Sund, a suburb to the
south of Örnsköldsvik, under the name of "Alfredshems IK".
*Early sport activity included soccer, athletics, bandy and cross
*Hockey was introduced in 1938. Following WWII a rapid improvement
and rise through the Swedish league system was achieved under the
guidance of Carl-Abel "Kabben" Berglund. "Kabben" was a regular at
MODO games until he sadly passed away in 2008, but he got to see the
new arena and the second Swedish championship for his beloved club.
*Alfredshems IK reached the highest league tier in Sweden for the
first time in 1958.
*The name of the the club was changed to MoDo AIK (AIK = "Allmänna
idrottsklubb" = "General sports club") in 1963, then again to MoDo
HK ("Hockeyklubb" = Hockey Club) in 1987.
the team is referred to as just "MODO Hockey" or "MODO".
was the name of a paper and pulp company that was instrumental in
the growth of a number of industrial communities in the north of
Sweden during the 20th century, but does not exist any longer. MoDo
had a very positive view towards the possibilities for recreation in
their communities. Sponsorship of sports and culture in general was
very frequent and generous.
*MODO has played 54 seasons in the highest league tier up to and
*MODO has reached the playoffs for the Swedish Championship ("SM")
29 times. The first playoff was reached in the 1963-64 season.
*MODO has won 2 Swedish Championships, in 1979 and 2007.
*MODO has had 4 main ice ovals during the years.
1) Kempevallen, mk I. Outdoor, non-artificial ice, built in
2) Kempevallen, mk II. Built 50 metres from mk I, artificial
ice and with added spectator capacity, in 1958.
3) Kempehallen. Built as a roof over mk II in 1964, since
then gradually improved.
4) Fjällräven Center. Completed in 2006, with financial
assistance from Peter Forsberg. Fjällräven Center was originally
named Swedbank Arena, but on January 1, 2010 Fjällräven assumed the
annual turnover of MODO Hockey is around 120 to 130 million SEK, which roughly estimates
to 13 M€ or 15 MUSD.